Why You Need to Increase Targeted Website Traffic

Article by Eric Hanson

Many marketers know you need to find a niche, find a product and get traffic to your offer or website. But there is an overlooked competent which is an important piece of internet marketing, targeted traffic. Traffic and conversions leads to sales but qualified traffic is one thing that will determine how much income you can make and the amount of qualified traffic will determine how successful your site is.

One reason why it’s better to pursue qualified visitors rather than general traffic is because the offer or product you promote is going to hold the attention of those who are interested in your offer. You wouldn’t market a weight loss diet book to people who are interested in gaining more weight or more muscle mass.

Yet, many marketers make the mistake of bringing in traffic that is not targeted. In some cases bringing in a lot of un-targeted traffic will only waste your time and possibly money. You can bring in 1000 visitors to your website but if only a couple of visitors are qualified than your conversion rates will be low.

There are two types ways to get qualified traffic; you can pay for pay for traffic and you can get free traffic

The difference between free traffic and paid results is cost and time. The fastest way to drive traffic is through a paid source of traffic (if you know what you’re doing). Placing ads in newspapers, banner ads and PPC are ways to get targeted paid traffic.

Though, if you don’t want to go the paid leads route you opt for free leads. There are many sources of free targeted traffic on the web. You can get traffic through articles, SEO, social networks, and even through blog comments.

For many marketers free targeted traffic is the best kind of traffic. While a paid traffic source might be the fastest way to get traffic free traffic doesn’t cost a dime and can produce a steady stream of visitors for your product or service for weeks or months to come.

One of the keys to getting free targeted traffic is SEO. Doing your keyword research effectively can make or break your targeted traffic efforts.

You want to target keywords your visitors are searching for. Doing just a bit of keyword research can give you great insight into what keywords your visitors are using to find products and services. Just by inserting purchasing phrases such as buy, purchase, etc… in front of your keywords can increase sales.

If you focus on targeted traffic instead of general traffic you’ll get the most return for your time and money. If you have enough experience you can buy targeted leads but free targeted traffic is the way to go for most.

About the Author

Find out how to increase targeted traffic and get 1000 qualified visitors per month for free.